function rotate(mseconds){
  var active_element = $('#ticker li:visible');
  
  if (active_element.length != 1 || 
    $(active_element).next('li').length == 0) {
    active_element = $('#ticker li:first');
  }
  else {
    active_element = $(active_element).next('li');
  }
  $('#ticker li:visible').hide();
  $(active_element).fadeIn('5000');
  
  window.setTimeout('rotate('+mseconds+')', mseconds);
  
}

$(function(){rotate(7000);});